Movies based on toy brands and board games isn’t anything new. Hasbro’s Transformers, Battleship, Clue, and Ouija have all been adapted for the big screen. Last year, we saw Warner Bros launch their LEGO film franchise with The LEGO Movie, which now has a sequel and three spinoffs in the works. Now we are about to head back to the toy box as it has been announced that there will be a Play-Doh movie from 20th Century Fox film. And it will be directed by none other than Paul Feig (Bridesmaids).

Deadline reports that Fox has just sealed a deal with Hasbro for the live-action film based on the molding toy. Hasbro will produce with Chernin Entertainment and Feig’s Feigco banner.

As a child, I played with my share of Play-Doh, the wildly popular, colorful modeling clay used for both fun and education. As an adult, I’ve gifted a ton of the stuff to my hordes of godchildren, nieces, and nephews. These days, there’s all kinds of variations of the modeling compound with many accessories, playsets, and other tools to accompany it.

But, let’s talk about one of those tools – one that appeared to be more dildo than Play-Doh. Yes, that’s right, I said dildo, as an “extruder tool” that comes with the Play-Doh Sweet Shoppe Cake Mountain Playset is, in fact, shaped like a penis. And when you squeeze the Play-Doh out of it to make the “icing,” well, you can imagine what that looks like, right?