A new project that has been in the works for over a year now has been announced. The new venture sees god of comic book and superhero creationism, Stan Lee, joining forces with an unlikely ally, the National Hockey League.

Since the NHL had a lockout a while back, they’re been fighting to slowly regain the loyalty of their fans while also finding ways to lure new fans to their sport. Some things have worked, some have not. Hockey has a faithful fanbase, but their numbers are still far below fellow top sports like football, baseball, and basketball. So why not call the man, the myth himself, Stan Lee?