The digital movie rental of the day over at Amazon today is The Rum Diary, starring Johnny Depp in this Hunter S. Thompson tale, for only $.99.

This deal is valid through today, Wednesday, April 18, 2012, until 11:59pm PST. Once you activate the rental through Amazon’s Instant Video on demand service, you’ll have access to the movie for 24 hours. If you’re interested in purchasing the digital version, the cost is $13.99.

Also, if you’d like to own a physical copy of The Rum Diary, the Blu-ray Edition is available for $17.99 while the DVD is $15.19. The Blu-ray edition is part of Amazon’s “Buy This DVD and Watch it Instantly” program “” you get the film as a FREE digital rental you can watch immediately when your purchase the physical copy.

The long–awaited first trailer for The Rum Diary starring Johnny Depp has finally made its way to the ‘net.

Depp plays Paul Kemp in the story, which is based on Thompson’s novel of the same name. Though the story and characters are fictional, as was the case with Fear and Loathing in Las Vegas, Depp once again plays a character whose path very much embodies the same paths Thompson himself once traveled.

Fans of both Thompson and Fear and Loathing have been itching to get their eyes on this one for a long time now, and it grows ever closer with a release currently set for October 28, 2011.

You can check out the trailer for The Rum Diary by heading below now!

The trades are reporting that Aaron Eckhart is in negotiations and Richard Jenkins (currently Oscar nominated for his role in The Visitor) has signed on to The Rum Diary — based on the book by Hunter S. Thompson.

The story follows Paul Kemp (Johnny Depp), a freelance journalist and heavy drinker who moves to Puerto Rico to write for a newspaper. Eckhart would play a rich land owner named Sanderson, who attempts to show Kemp an alternative way of life. He’s involved with a woman named Chenault (played by Amber Heard), who also gets involved with Kemp, creating a good old fashioned love triangle. Richard Jenkins will play Lotterman, the head of the newspaper where Kemp works.