As we mentioned in our coverage of director Kevin Smith’s decision to purchase the rights to his own movie, Red State, at the Sundance Film Festival auction he held and distribute the movie himself, this man knows how to play the game…and he’s playing it intently.

A new video has made its way to the web of Smith joining some of his favorite people on the planet (second only to film press, perhaps): the protesters! If you’ve ever seen An Evening with Kevin Smith then you know he tells many hilarious stories from his career, including one about the vicious protesters that showed up to boycott his not-so-serious religious comedy, Dogma. So when Smith sets out to make a horror movie inspired by the truly evil Westboro Baptist Church’s infamous leader, Fred Phelps, you can expect that these people known for protesting the funerals of respected public figures and fallen U.S. soldiers would be out in force, signs in hands.

Instead of let this happen, Smith showed up with some hilarious signs of his own to protest the protesters and play their game. You can see the video by clicking on over to the other side now!