The digital movie rental of the day over at Amazon today is Paranormal Activity 3 for only $.99.

This deal is valid through today, Thursday, May 10, 2012, until 11:59pm PST. Once you activate the rental through Amazon’s Instant Video on demand service, you’ll have access to the movie for 24 hours. If you’re interested in purchasing the digital version, the cost is $14.99.

Also, if you’d like to own a physical copy of Paranormal Activity 3, the Blu-ray/DVD Combo Edition is available for $21.69 while the DVD is $13.80. Both editions are part of Amazon’s “Buy This DVD and Watch it Instantly” program “” you get the film as a FREE digital rental you can watch immediately when your purchase the physical copy.

Buy This DVD and Watch it Instantly
Watch the Amazon Instant Video rental on your PC, Mac, compatible TV or compatible device at no charge when you buy this DVD from Amazon.com. Your rental will expire 2 days after you begin watching or 30 days after your disc purchase, whichever occurs first. The Amazon Instant Video version will be available in Your Video Library and is provided as a gift with disc purchase. Available to US customers only.

Synopsis: Paranormal Activity 3 takes you back to where it all began. The cameras are on and recording the chilling moments when evil begins to terrorize young sisters Katie and Kristi for the first time. Brace yourself for the horror phenomenon that delivers “heart-exploding scares”* so frightening that “the last 15 will mess you up for life.”** *Brad Miska, Bloody Disgusting **Aint It Cool News

Starring: Lauren Bittner, Chris Smith, Chloe Csengery, Jessica Brown, Hallie Foote
Directed by: Henry Joost, Ariel Schulman
Runtime: 1 hour 25 minutes
Release year: 2011