Shark Week! That yearly Discovery Channel tradition we so crave is not at all far away from its arrival in early August.

To start getting fans excited for the week-long celebration of all things shark, the company has released their first TV spot, and it’s pretty amazing. Dark, surely, but also downright hilarious. You couldn’t ask for a better Shark Week promo than this.

Be sure to head below now to watch the first TV spot for Shark Week!

Thanks to the Twitter for making us aware of the video, via a Damon Lindelof tweet that was retweeted by Jackie Earle Haley (isn’t the internet grand!).

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