Geeks everywhere were upset when it was announced that the popular G4 channel shows X-Play and Attack of the Show! would be canceled, and that the channel itself was to be re-branded as a channel aimed toward an “upscale” male audience, later confirmed to be called Esquire Network.
The final change was set to take place on September 23rd, but like a wrongly convicted man being saved from the electric chair by a phone call seconds before the switch was to be flipped, a last minute announcement has changed things. Now, instead of G4 it will by the Style channel being re-branded as Esquire Network.
The change of heart seems to be because Style is available in 75 million homes as opposed to G4’s 62 million, and also because it makes more sense to give Style the makeover.
Similarly to when it was announced that G4 was changing, some Style shows will continue on Esquire while others will either be canceled or moved to another more fitting channel in parent company NBCUniversal Cable Entertainment Group’s stable. While as many Style employees as possible will be given new jobs within the company either at Esquire or another channel, as many as 100 layoffs could still result.
As for G4, what’s this mean for canceled shows like the above mentioned X-Play and Attack of the Show! or other geek-friendly programming? Well, that’s unclear. All we know so far is that the channel is going to remain as is for the “foreseeable future.”
“As is” is a bunch of repeats of shows like American Ninja Warrior, Campus PD, Cops, X-Play, Heroes, LOST, Quantum Leap, and the occasional movie. At the moment, it’s said to be highly unlikely that new original shows will be invested in. No word on if this also means that no money will be pumped into bringing back old shows or not, now that G4’s life has been spared.
What do you think should happen with G4 now that it’s not being turned into Esquire Network? Brand new shows? Revival of Attack of the Show! and/or X-Play? Maybe even a return to its TechTV roots?
Speak loud, and perhaps NBCUniversal shall hear.