This week’s The Drill Down podcast… 2016 Rio Olympics – the Olympic hashtag you’re not supposed to use, when is a gun not a gun?, Who’s riding shotgun with Carpool Karaoke? Hulu says ‘Aloha’ to free streaming, You won’t believe how Facebook tweaked their algorithm … and much, much more.

Podcast

What We’re Wondering

• Was Delta Hacked?

Headlines: Social Media Matters

• Shocker! Facebook Changes Its Algorithm to Avoid ‘Clickbait’
• Trump’s nice tweets come from Apple iPhone, the not-so-nice ones come from Android phone
• Apple’s changing of the pistol emoji to a toy water gun in iOS 10 beta is a potentially dangerous decision
  • Microsoft Changes Water Gun to a Pistol
• Apple Music Buys ‘Carpool Karaoke’ TV Series

Audible Book of the Week

• CTRL ALT Revolt! By Nick Cole
• Sign up at AudibleTrial.com/TheDrillDown

Music Break: Olympic Anthem and Theme by John Williams

Hot Topic: 2016 Rio Olympics Media Matters

• The Rule 40 Issue
  • Olympic Twitter ‘bot’ is coming after those tweeting about the Rio games
  • Twitter suspends fake Rio 2016 ‘Rule 40’ Olympic bot account
• NBC Digital Coverage Issue
  • NBC spent $1 billion on olympic streaming, but traditional viewership is DOWN
  • NBC looks to make $1.2 billion in ads, so t in part thanks to ZIKA
  • Users complain about how delayed the coverage is
  • Users think there are too many Commercials
  • But There are actually LESS commercials this time around
  • NBC blames complaints about ads on binge-watching expectations
• Hulu Ends Free Streaming Service

Music Break: “Heroes” by David Bowie

Final Word

• UK copyright extension on designed objects is “direct assault” on 3D printing

The Drill Down Videos of the Week

• #RioOlympics2016: Philippine Diving Team

• Social Media: Dolphin STEALS lady’s iPad

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Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box product manager Tosin Onafowokan.