George Lucas’s first Star Wars opened in theaters in 1977. Since then five more episodes in the film franchise have debuted, a couple animated series have aired – more are on their way – and more merchandise than anyone can count have been sold. Now with the massive franchise belonging to Walt Disney Studios, who knows where Star Wars could go. We’ll be getting a new episode of the franchise in 2015, which will be followed by two more episodes and spinoff titles.
But if you have ever wondered what the marketing for the sequel, The Empire Strikes Back, was like before the age of social media and the internet was like, then a video released by the official Star Wars YouTube channel can offer you a look. The original Empire Strikes Back teaser doesn’t even have any clips from the film, but it does have a bunch of images of concept art drawn by Ralph McQuarrie, and early stills of Mark Hamill, Harrison Ford, Carrie Fisher, and other cast members preparing for the highly anticipated sequel. Best part of this teaser, there are no spoilers – you’ll see what I mean when you watch this trailer.
To show just concept images rather than footage from the film in the teaser is an interesting concept. Not sure how effective that would be now considering how fast information moves on the internet. But the images did give audiences an idea of what to expect on Hoth and Bespin, and the famous battle between Luke Skywalker and Darth Vader.