Even the best movies usually end up with a few bad reviews, that’s just the way it is. Legend, a movie starring Tom Hardy that released recently in the UK and releases soon here in the States, may not be one of the aforementioned “best” movies. But it is getting generally favorable reviews early on.
Of course some reviews of the movie aren’t too fond of the film. One such critiquing came from The Guardian, who gave Legend only two stars out of a possible five stars. Instead of just being bummed out by the poor review, the folks behind marketing the movie decided to twist the negative into a positive in a decidedly devious way on a new poster that even the man who wrote the review had to tip his hat to.
You can see the poster below.
Here’s the poster, with The Guardian’s rating right there in the middle among the much more positive reviews:
“Thereâ€™s something maddeningly brilliant about this promotional sleight of hand. Technically, thereâ€™s nothing dishonest about the use of my rating. I gave it two stars and there are just two stars on display. Iâ€™ve been trolled and Iâ€™m totally alright with it. The word â€œchutzpahâ€ has been used a lot on Twitter.”
If interested in the movie, here’s a synopsis followed by a trailer:
From Academy AwardÂ® winner Brian Helgeland (L.A. Confidential, Mystic River) comes the true story of the rise and fall of Londonâ€™s most notorious gangsters, Reggie and Ron Kray, both portrayed by Tom Hardy in an amazing double performance. Legend is a classic crime thriller taking us into the secret history of the 1960s and the extraordinary events that secured the infamy of the Kray twins.
Written and directed by Helgeland, the Studiocanal, Working Title and Cross Creek film co-stars Emily Browning, David Thewlis, Christopher Eccleston, Chazz Palminteri, Tara Fitzgerald and Taron Egerton. Working Title Filmâ€™s Tim Bevan and Eric Fellner produce Legend alongside Chris Clark, Quentin Curtis and Cross Creek Picturesâ€™ Brian Oliver. Universal will release the thriller in the U.S., and Studiocanal will distribute in the U.K., France, Germany and Australia/New Zealand.
Legend released in the UK on September 9th, and released in the US on October 2nd.