Sony has just released the first trailer for the Seth Rogen‘s “R-rated style Pixar movie” called Sausage Party. The film centers on grocery items who believe that when purchased, they go off to a better place. Little do they know, that they were meant to be consumed. But not before they are sliced, diced, chopped, cooked, and then chewed.

Upon realizing this, Frank (a hot dog voiced by Rogen) escapes from his human oppressors and heads back home to the grocery store to warn his fellow food products about the impending doom. Check out the full trailer below.

The NSFW red band trailer is as raunchy as they come. Of course, when you have a movie that comes from the guys who brought us Superbad, This Is The End, Pineapple Express, and Neighbors, this is going to be a very vulgar and hilarious movie with an animated twist. There is plenty of drug use, violence, and profanity, not to mention the long-running dick joke.

Rogen co-wrote the script with Goldberg, Kyle Hunter, and Ariel Shaffir. It is directed by Greg Tiernan and Conrad Vernon. The film will also feature new music from Alan Menken – you know, the guy who conducted scores for Disney animated films like or The Little Mermaid, Beauty and the Beast, Aladdin, and Pocahontas, as well as the scores for Little Shop of Horrors and Newsies.

There was a work-in-progress screening at SXSW to show audiences the current state of the twisted project. According to social media, Sausage Party is a pretty hilarious film. We’ll just have to wait and see if the final cut is just as good as the one that was shown at the event.

The film also features the voice talents of Kristen Wiig, Jonah Hill, Bill Hader, Michael Cera, James Franco, Paul Rudd, Danny McBride, Craig Robinson, Nick Kroll, Dave Krumholtz, Edward Norton, and Salma Hayek.

Sony will release Sausage Party into theaters on August 12, 2016.

Here’s the official plot synopsis:

“Sausage Party” is an “˜R’ rated theatrical animated movie about one sausage’s quest to discover the truth about his existence. After falling out of a shopping cart, our hero sausage and his new friends embark on a perilous journey through the supermarket to get back to their aisles before the 4th of July sale.

Trailer

[Source: Sony Pictures Entertainment]