When passersby in New York City see people flying around the Statue of Liberty, it’s going to get people talking. And talk they did.
As it turns out, the stunt was actually a viral marketing ploy put together by masters of deceptive marketing, Thinkmodo, for the upcoming found footage superhero movie, Chronicle.
Unlike other viral marketing efforts like this (which was also done by Thinkmodo for the movie Limitless) and yet-to-be-determined candidates such as this, it was decided to be open and honest about the flying people because, as Thinkmodo put it, it’s cooler to show how they actually did it than to try and create a hoax.
Click on over to the other side to find out how the company made people fly the skies of New York and to see a video.
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