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The Drill Down 511: Net Burger With Fees

On this week’s Drill Down podcast, Amazon Goes to the market, Uber calls the ambulance, Apple launches the HomePod, Facebook attempts to validate the news, is there a link between video games and violence? … and much, much more.
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Topics: Apps, Computers, Electronics, Features, Gadgets, Podcasts, Software, Technology, The Drill Down, Video Games, Viral, Viral Marketing
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Tags: Amazon, Amazon Go, Apple, Burger King, Facebook, games, HomePod, Net Neutrality, Uber, Video Games, videogames
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Man In The High Castle’s ‘Resistance Radio’ Launched; Angry Trump Fans Think It’s Real
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Amazon recently launched Resistance Radio, a digital radio station created as a companion to their award-winning streaming television series The Man in the High Castle, which is based on the book by Philip K. Dick. High Castle‘s story is set in an alternate dystopian world where, after losing World War II, the United States is divided and occupied by two powers — Greater Nazi Reich and the Japanese Pacific States — and its oppressed people live in fear under totalitarian rule. From the country’s lawless neutral zone, a pirate radio station has emerged to keep the memory of the former America alive and to fight back against the current regime.
As io9 discovered, interestingly enough, soon after Resistance Radio was launched, some supporters of U.S. President Trump (the actual current president of the United States of America) took to social media to express their outrage at the new anti-fascism and anti-Nazi propaganda radio station. Not only did they believe that the station was real, but that it was somehow anti-Trump; therefore, they were offended by its existence and what they referred to as its “liberal agenda.”
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‘Paranormal Activity’ House Used For Haunted House Prank (Video)

The next movie in the Paranormal Activity found footage horror movie franchise, titled Paranormal Activity: The Ghost Dimension, is set to be released in theaters next week.
To help promote the movie the house that was used in the original movie was set up once again to make it seem like some strange things were going on there, and then an open house was held there to see how some visitors would react to this mysterious phenomena.
You can see a video of the prank below.
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‘Batman v Superman: Dawn Of Justice’ Viral: Lex Luthor Is A Jeans-Wearing Vegan Genius

It’s a banner week for viral marketing campaigns. Following the release of the Jaws 19 trailer to celebrate the 30 Anniversary of Back To The Future, Warner Bros. has unveiled a viral marketing campaign of their own to promote the upcoming release of Batman v Superman: Dawn of Justice.
Their latest push takes the form of an exclusive interview between Fortune Magazine and Lex Luthor (Jesse Eisenberg). Based on what we saw in the last trailer, Eisenberg won’t be anything like the quiet Mark Zuckerberg we saw in The Social Network, instead he looks to be more ruthless and cunning, but still having that cool-guy vibe. If anything the latest profile piece will give us some insight as to what kind of Lex Luthor we will see in the film. Check it out below.
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Tags: Amy Adams, Batman, Batman V Superman, Batman V Superman: Dawn Of Justice, Ben Affleck, DC, Diane Lane, Gal Gadot, Henry Cavill, Holly Hunter, Jason Momoa, Jeremy Irons, Laurence Fishburne, Lex Luthor, Man of steel, Man Of Steel 2, Scoot McNairy, Superman, Tao Okamoto, Warner Brothers, Zack Snyder
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The Drill Down 350: Cook Out With Pride

This week, a spaceflight tragedy, police can unlock your phone with your fingerprints, YouTube looks smoother, a new perk for Amazon Prime users, Tim Cook speaks out, and much more…
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Tags: Aaron Sorkin, Amazon, Amazon Prime, Apple, automotive, biometrics, car, Christian Bale, Cloud storage, CNN, commercial spaceflight, Danny Boyle, Honda, interactive video, iPad, iPhone, LGBT, LGBTQ, Lincoln, Lincoln Motor Company, Matthew McConaughey, Microsoft, Microsoft Surface, NFL, podcast, Podcasting, pride, Privacy, security, Seth Rogen, Space, SpaceShip Two, Steve Jobs, Steve Wozniak, Surface, Tim Cook, Touch ID, Virgin Galactic, YouTube
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Third ‘You’ve Been Chosen’ Teaser Released By BioWare

Another teaser has been released by BioWare and EA for their mysterious You’ve Been Chosen game, which has had a bizarre and intriguing viral marketing campaign thus far.
The teaser, called “Impact,” fits in with the previous two videos (“Nightmare” and “Spark”), all being cryptic and strange. It would appear that the game could possibly be some kind of mix between X-Men and Harry Potter, where people with special abilities are chosen for something, but nothing is confirmed yet.
You can read about some new information and check out the teaser below.
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Disney In Depth: The Marketing Genius Of ‘Muppets Most Wanted’

Muppets Most Wanted leaps into theaters some 28 months after the “revival” of the Muppets entity through the Jason Segel and Amy Adams film that sparked new interest in Kermit, our favorite felt friend. The March 21 release benefits from a keen and laugh-out-loud marketing campaign that integrates one of the brand’s best assets: smart humor.
This week’s Disney In Depth takes you behind the scenes as we explore how Disney’s first family film of 2014 may also be the best-promoted movie of the year – no matter the studio.
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Lawyer Wields Flaming Sledgehammer In Awesome Local Super Bowl Ad

During the Super Bowl last night, citizens of the city of Savannah, GA were treated to what is possibly the most metal ad for a personal injury lawyer that you will EVER see.
In the 2-minute commercial created and directed by Jamie Casino, titled “Casino’s Law,” the personal injury lawyer chronicles his own journey from high-powered criminal defense attorney to practicing personal injury law after the murder of his younger brother. Now, if that conjures up images of a guy in a bad suit talking about how he can get you the money you deserve, you are thinking wrong! Imagine instead a music video for the song “Devil Gets Your Soul” by Nick Nolan about murder, vengeance, mourning, and redemption ending with a smashed tombstone and a flaming sledgehammer. It has to be seen to be believed! Check it out here below.
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Because, Awesome: ‘Carrie’ Viral Video Prank Scares The Hell Out Of Unsuspecting New Yorkers

Unsuspecting patrons at a cafe in New York City got quite the scare recently after a young girl went all “Carrie” on them as she seemingly used telekinetic powers to hurl another patron, then move the chairs and tables, and knock the books off the shelves.
Here below, you can check out the video of the incident, which was a viral marketing staged prank for Sony’s upcoming horror remake Carrie.
The elaborate stunt, which took place at sNice Cafe in the West Village in New York City, was staged by Thinkmodo, the New York-based viral video marketing company that was also responsible for “Flying People” viral video for the film Chronicle.
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New ‘X-Men: Days Of Future Past’ Viral Video, Images & Website For Trask Industries

A new viral website has gone live for Trask Industries, the fictional corporation from the upcoming X-Men: Days of Future Past headed by Bolivar Trask (Peter Dinklage), whose goal is to protect humans and their freedom from the ever-growing mutant threat with his creations, including the Sentinel program. The program, which was first launched in 1973, sees the mutant threat combated with 18-foot, nearly 5,000-pound artificial intelligence machines called Sentinels designed to destroy mutants.
The website gives us our first look at Dinklage as Trask, in all his ’70s glory, as well as loads of information on what the company does, why mutants are dangerous, and why you’re safe with Trask’s defense systems. Also found on the site are a video for the company and some cool images/propaganda posters, which can be seen below.
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