Infinity is apparently far from limitless. The death of the Disney Infinity video game series marks the end of a (short) era that appeared destined for fiscal success. Disney Interactive Studios has long struggled in developing original games that appeal to mass audiences and turn a profit.

Now, with the demise of Disney Infinity, it looks like efforts to carve out a piece of this seemingly lucrative market have been moot. Disney Interactive Studios will no longer self-publish games, instead licensing their properties to third parties. Infinity‘s discontinuation after a mere three years of existence is a sad conclusion to a franchise that reached for the stars, but could not make it.

Ready, set, game time! The announcement of Disney Infinity, a revolutionary title, has launched Disney Interactive in a positive direction, one that may bolster its presence in the video gaming arena. This Disney In Depth will explore the future of this innovative game, a massive endeavor that may reinvent the wheel.