Harry Potter is one of the top intellectual properties in the world. J.K Rowling’s acclaimed book series about a young wizard has sold over 500 million copies, with 8 movies generating $1.2 billion. In early June 2021, Harry Potter landed in the Big Apple, at 935 Broadway right across the street from the Flatiron Building. The new store boasts the largest assembly of Harry Potter and Fantastic Beasts merchandise under one roof and now offers two incredible virtual reality experiences opening this week! I admit that I am a huge Potter geek, so this was extra special for me. Check out my report below, along with the video I shot in the Harry Potter New York store.