Marvel is constantly working on ways to further embrace the digital evolution of comics without freaking out retailers. Earlier this month at New York Comic-Con, The House of Ideas announced that the premiere issue of the new series Avenging Spider-Man will come with a code for a free digital copy of the comic. The overwhelming popularity of the program in pre-orders has now inspired Marvel to go ahead and offer the codes for the entire first arc of the series. This means that issues 1, 2, and 3 of the series will be polybagged with a code for a digital copy of the issue.