Redbox, the company that operates DVD rental vending machine across the US, reported a decline in sales, according to the fourth quarter financial report by it’s parent company Coinstar (CSTR).
The company cited several reasons for the lower sales numbers, with the most prominently discussed reason being the new stipulation from movie studios to delay Redbox rentals of new DVDs until 28 days after they’ve been released. Essentially, this means when a new movie gets released to DVD, you can buy it through retail stores, but you cannot rent it for almost a month.
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