28 years ago on this day in KISStory, a bewildering moment arrived for rock and metal fans that for many seemed to have come out of nowhere. KISS had announced they were unmasking, dropping the make-up, costumes, and personae they had previously “worn” for ten years, and moving forward as an “unmasked” band.

The band officially unmasked on MTV (see video below), and the announcement sent shockwaves through the metalhead communities at the time, which was the beginning that this decision was a good move by the band. Up until this stage, KISS enjoyed the height of their career in the 1970s, and as they journeyed into the earlier 1980s, things were beginning to look somewhat dire for the band.