Fender has posted a new short film called A Strat is Born, which takes you on a quick journey showing how their popular Stratocaster guitar is made.
You can watch the 4-minute video here below.
Unlike most “how its made” videos, this one has no narration, no puns, no interviews — instead, it’s quick clips along the assembly line at Fender’s U.S. manufacturing facility in Corona, CA, all to a booming score by Wayne Kramer, guitarist of the MC5.
While the Stratocaster is made in a factory, this video shows that its not all heavy machinery doing the work, as there’s a lot of hand craftsmanship going on here. Being a fan of the Strat myself, I loved getting an inside look into how this guitar is made, although, I must admit, I was a bit disappointed that Yngwie Malmsteen was not at the end of the assembly line scalloping the fretboards.
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