Half-hour political comedy programs The Daily Show and The Colbert Report will return to U.S.-based streaming media site Hulu effective immediately, according a blog post written by Hulu CEO Jason Kilar discussing the company’s new deal with Viacom.
Episodes will become available on the site the morning after they premiere on the network and remain available for about a month. Additionally, both programs will be made available via Hulu Plus, the company’s premium subscription service that allows users to stream select programming to mobile and set top boxes like the Roku Player.
The deal also gives Hulu Plus subscribers access to a variety of popular programing from Comedy Central, MTV, VH1, BET, TV Land, and many other Viacom-owned channels 21 days after airing, including Tosh.0, Teen Mom 2, and Jersey Shore — [because Snooki undoubtedly brings an outrageous amount of value to Hulu Plus. Right?]
“In the coming weeks on Hulu Plus, we also will be adding more than 2,000 episodes of shows from Viacomâ€™s library including Chappelleâ€™s Show, The Hills, Reno 911, and many more,” Kilar said.
Clearly this is a much more comprehensive deal to help entice more users to sign up for Hulu Plus, which has previously come under criticism for not giving users enough value to justify a monthly cost that happens to be identical to the advertisement-free Netflix Watch Instantly streaming service.
Hulu’s official press release indicates that the Plus service was the reason the company was able to reach a new deal with Viacom. And honestly it wouldn’t surprise me if Hulu forges similar deals with other networks — like CBS for instance — to add their TV content to it’s Plus library.