Nothing is officially greenlit yet, but sources are saying that Warner Brothers is still planning to continue on with their Green Lantern franchise even though the movie hasn’t quite lived up to the massive amounts of money put into making and marketing it.
The DC Comics superhero flick, which stars Ryan Reynolds in the lead, cost WB around $200 million to make, and so far has only made $118 million worldwide in two weeks of release. Adding salt to the wound, the price tag doesn’t even include said marketing fees, which are reportedly some of the highest ever paid to promote a movie.
Many who saw the endless TV spots and trailers for Green Lantern, which account for a large chunk of those marketing costs, responded very negatively to the CGI effects, which did look pretty cartoony. And so spending so much to get the movie to as many eyes as possible may have ultimately hurt its success more than it helped.
Even so, it looks like the studio won’t give up that easily. So the question becomes will Warner Brothers make a sequel starring Reynolds (who is still expected to jump back to Marvel and play Deadpool for them), or will they take the popular “insta-reboot” option and just start from scratch with a new star, new filmmakers, and an entirely new approach to bringing the Lantern to the big screen?
How would you move forward with future Green Lantern movies?