Last month Netflix decided to offer up an explanation for the massive price increases that have resulted in the loss of around one million subscribers to the movie rental service. Ever since the announcement that they would be raising their prices, the company has been battling some of the most ferocious criticisms ever seen, and desperately trying to figure out how they can calm the waters.
Some of their plans to accomplish this involved promising that they were all done with raising their prices, promising plenty of new content, and separating their instant streaming service from their DVD/Bluâ€“rayâ€“byâ€“mail service, which would now be called Qwikster and require you to manage your movie rental queues on two different websites. But that last decision didn’t go over quite as they expected it would, and customers were again outraged.
And so, after all of this madness, Netflix has decided to vacate their plans to create Qwikster and just leave everything on the Netflix website as it’s always been. Surely people would have rather they remedied the price hikes, but this will have to do for now.
Netflix’s announcement read like this:
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
This means no change: one website, one account, one passwordâ€¦in other words, no Qwikster.
While the July price change was necessary, we are now done with price changes.
We’re constantly improving our streaming selection. We’ve recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we’ve added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.
We value you as a member, and we are committed to making Netflix the best place to get your movies & TV shows.
The Netflix Team
For all the bad decisions Netflix has made, they do seem to at least be reacting and trying to figure out how to make it all work out while keeping their customers happy…though they still have a lot of work to do to fully regain the trust and loyalty they’ve lost. Even so, their instant streaming option is still the best movie watching option out there, and if they keep adding movies and not changing the price at all, it should remain so.
It’s really their DVD services that hold all the troublesâ€”going from around $10 per month WITH the instant streaming option to charging the same price for each was bad enough, but they also charge extra for Bluâ€“rays and the newly announced video games. The once thought to be dead Blockbuster is slowly inching their way back into the game by offering plans that include DVDs, Bluâ€“rays, and video games for one price per month, and if they put together a decent streaming plan who knows what might happen between the two sides and all of these frustrated customers. There’s a lot of “free agents” to be had by whoever offers the best options.
What do you think of Netflix’s decision to bail on their Qwikster idea?