Have you given the Marvel Comics App a go yet? Whether you’re a regular user of the app or new to it, if you buy a comic from the app on January 7th between 12:01am and 11:59pm EST Marvel will email you a $5 coupon to be used on a Marvel product in your local comic book shop!
“We’re big believers that everything we do with the Marvel Comics app brings new fans to our great medium and we want to make sure those same fans discover the great comic book stores out there.” said David Gabriel, Senior Vice-President of Sales, Marvel Entertainment. “For our fans, this is a great chance to digitally try out a new series you’ve heard about and get a great coupon to use on the Marvel comics you buy at your local shop each Wednesday!”
This appears to be an extension of Marvel’s strategy of growing digital app usage while still offering incentives to comic book shops. Marvel is already releasing books with digital codes in them so if you buy a paper copy, you can download the digital version for free. This coupon is almost the opposite: offering you the chance to get a digital comic and then go into a retailer and basically get a free print comic.
“As we continue to grow the digital comics world, we want to make sure it’s always to the benefit of the medium and our comic shop retail partners,” said Peter Phillips, Senior Vice President & General Manager, Marvel Digital Media Group. “This coupon is a great way for us to let more of our fans know about their local comic store and incentivize them to make the trip there. At the end of the day, our goals in the print and digital mediums are the same, bring more fans to comics.”
Marvel notes that there is only one coupon per person, it expires on February 6th, and the coupon will have information to help you find the closest participating retailer. You also must be logged in with a free Marvel account in order to qualify for the coupon, but I wasn’t aware you can buy anything from the app without an account.
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Comment by Jennifer — January 7, 2012 @ 1:18 am