Sooner or later every mega-popular movie franchise gets its own theme park attraction, and the latest honors go to Paramount Pictures and DreamWorks’ blockbuster Transformers series. Last night during the Super Bowl a TV spot premiered for the new Universal Studios Hollywood movie-based attraction Transformers: The Ride 3D.

You can check out the video here below.

The ride also has an official website called Prepare for Battle where you view “Intel Videos,” get e-mail updates, and play a special online game.

Transformers: The Ride 3D opens in May 2012 at Universal Studios Hollywood.

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