It seems that Star Wars: The Force Awakens is being used as a medium to introduce new updates to major social media platforms. During Star Wars Celebrations, hashtagging key characters allowed Twitter users to input Star Wars emjois in their tweets.
Next, Instagram introduced their landscape videos in the form of a new teaser that gave us our first look at Finn wielding Anakin’s blue lightsaber. Now Disney and Lucasfilm have teamed up once more to help launch a new 360-Degree video for Facebook. You can watch the video below.
Disney and Lucasfilm made the announcement in the form of a video that shows a 360-degree look of the desert planet Jakku from Rey’s point of view. Riding on her speeder, you race across the planet coming across familiar landmarks like the crashed Star Destroyer that was seen in the last trailer. You might even irritate your fellow drivers as you speeding towards your destination. And before it all ends you’ll get to hear BB-8.
Now, the video looks more like a video game than something natural, so it does lack the cinematic punch you’d expect to see. And the video doesn’t play properly or even at all on certain Internet browsers i.e. Safari. But Facebook and Occulus (who helped the social media giant on this video) have time to work out the kinks. I used Google Chrome to see the video in its entirety. Be sure to tell us your experience if you used other browsers like Internet Explorer or Firefox.
Here’s the official blurb from today’s press release:
Today Facebook is excited to announce that theyâ€™re rolling out 360-degree videos in News Feed.There are a number of publishers sharing new 360 videos on Facebook today, including Star Wars, Discovery, GoPro, LeBron James & Uninterrupted, NBC’s Saturday Night Live, and Vice. This means publishers can now upload 360 video to Facebook and starting today, people around the world will be able to discover and experience 360 videos in News Feed. Disney and Lucasfilm are proud to debut an exclusive 360 experience from the upcoming movie Star Wars: The Force Awakens that brings fans inside the beloved universe.
Star Wars: The Force Awakens stars John Boyega, Daisy Ridley, Oscar Isaac, Adam Driver, Domhnall Gleeson, Gwendoline Christie Andy Serkis, Max Von Sydow, and Lupita Nyong’o, and sees the return of Mark Hamill, Carrie Fisher, Harrison Ford, Anthony Daniels, Kenny Baker, and Peter Mayhew. Directed by J.J. Abrams, the seventh installment of the Star Wars saga opens in theaters on December 16 in France, in the U.K. on December 17, and in the U.S. on December 18.