
Now that Disney owns LucasFilm and its Star Wars franchise, fans assumed that the mega corporation so keen on merchandising would induct Princess Leia into their pantheon of princesses and let the merch flow. But nope. In response to a fan inquiry on Twitter last month, the Disney Store said there that “are no plans for Leia products at Disney Store.”
This didn’t sit well with fans, many of whom feel the franchise focuses more on Jedi toys for boys, as opposed to anything geared towards girls. The backlash came in the form of the hashtag #WeWantLeia accompanying a petition launched by fans. Enough noise was made that now Disney has switched gears and says they will have items that feature Leia, according to TIME.
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