We’ve heard talks about plans to try offering big Hollywood movies on demand not too long after they’re released in theaters for a while now, and it looks like those who support the idea are ready to test the waters.
According to the LA Times, Universal Pictures will offer up Brett Ratner‘s new movie, Tower Heist, three weeks after its November 4, 2011 theatrical release through Universal parent company Comcast’s on demand services. The movie will only be available to 500,000 customers in the Atlanta and Portland, Oregon areas to test the waters of this new option, and those of you who have this option will only have to throw down $59.99 to check the movie out.
Universal and Comcast will pay close attention to how well the movie does released this early and at this price, while firm eyes will also be focused on how offering a movie three weeks after theatrical release affects box office numbers.
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