All week, Sony Pictures has been teasing their upcoming Super Bowl ad spot for their anticipated film, The Amazing Spider-Man 2, which comes to theaters this May.

Ahead of the Big Game, the studio has released online the first part of the TV spot. Check out the 39-second video here below. The full spot will be shown during Super Bowl XLVIII on Sunday, February 2, 2014 on FOX.

Directed by Marc Webb, The Amazing Spider-Man 2 stars Andrew Garfield, Emma Stone, Chris Cooper, Paul Giamatti, Felicity Jones, Martin Sheen, and Colm Feore. The film opens in theaters May 2, 2014.

Sony Pictures’ long-term plans for its blockbuster Spider-Man franchise have been getting bigger with each week that brings us a new image, trailer, or poster for their upcoming The Amazing Spider-Man 2.

Last week alone we were treated to a new banner poster and first trailer that revealed Marvel Comics’ classic arachnid-powered superhero (Andrew Garfield) would be taking on at least three new villains in Electro (Jamie Foxx), the Rhino (Paul Giamatti), and most unexpectedly Spidey’s old friend Harry Osborn (Dane DeHaan) suiting up as either the Green Goblin or a Goblin-like baddie of some variation. Early reports indicated that the events of Amazing Spider-Man 2 would be setting up the first appearance of the super-villain collective the Sinister Six in a future sequel.

Sony Pictures has been trying to keep The Amazing Spider-Man 2 footage in the dark from the general public and anything regarding the forthcoming sequels a huge secret. Sure enough there have been a couple of teases and hints that indicate that Spider-Man will face his greatest challenge: the Sinister Six. We already know that Jamie Foxx will play Electro and Paul Giamatti is the Rhino, with Chris Cooper and Dane Dehaan signed on to play Norman and Harry Osborn, respectively. As we can expect to see a condensed version of the footage that was seen at Comic-Con in the near future, more production photos from the film have been released, and one of them reveals – or teases – a nice surprise.

ComingSoon posted the photos today, featuring images from the film, as well as those from behind the scenes. Check out the photos here below.

It’s not entirely surprising that the 2013 San Diego Comic-Con panel for The Amazing Spider-Man 2 was just about that and not the forthcoming sequels that Sony had announcement a few months back. It is really hard to tell what the studio has planned for the iconic hero, but considering that The Amazing Spider-Man 3 opens in 2016 and The Amazing Spider-Man 4 in 2018, there is more than enough time to plan and release bits of news. Releasing a trilogy has becoming more commonplace, but going forth with a quadrilogy is a rarity. Keeping the story fresh and the character interesting throughout four films is even more of a daunting task.

However, director Marc Webb feels up to the challenge. The director made a few comments at the San Diego Comic-Con this past weekend to talk about the sequels and how he intends to keep audiences interested in the Webslinger.

What would the 2013 version of San Diego Comic-Con be without an appearance by the Amazing Spider-Man, and an appearance by Spidey is just what we got Friday at the convention center. Director Marc Webb was on the panel to show off a bit of footage from The Amazing Spider-Man 2, which is still in production. Along for the ride with Webb was his leading actor, Andrew Garfield, who came out dressed in full Spider-Man gear. Dean DeHaan who plays Harry Osborne was also there, as well as producers Avi Arad and Matt Tolmach.

Emma Stone had a brief video message that was interrupted by Electro. Then, in a surprise moment, Jaime Foxx came out on stage to some huge applause. Garfield went on to play the beginning of the panel in character as Spider-Man, getting asked a bunch of hero-related questions. A few minutes in, Spider-Man got called away on urgent business, leaving room for Garfield’s proper entrance.