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The 3D Epidemic: When Does The Novelty Become The Standard & Is This What We Want?
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The Movie God   |  @   |  
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Robin HoodRecently, The Wrap did a story on the new 3D technology and the vice-grip hold it has on the world of Hollywood. As we are all very much aware, it feels like every single movie that’s made these days is released in 3D, and in a lot of cases, we find ourselves asking the question “Why?” over and over again. In this new article, it is revealed that apparently Ridley Scott himself is “breathing down the necks” of executives at Universal to spend an extra $7-8 Million to make a 3D version of his upcoming period action/drama, Robin Hood. This is obviously one of the more confusing titles that we’ve heard associated with the 3D phenomena, and it lead us to begin wondering when this whole technology has just gone too far?

Many big names in the business have laid solid claim to 3D being the future of cinema, but judging by the collective feelings of movie fans, it is unclear whether this is what people want. There’s no doubt at all that when it comes to films like Avatar, which is built specifically for that technology, and fun movies like Cloudy With A Chance of Meatballs, 3D can be a really great time. But when this is happening so often that a movie like Robin Hood is even joining the party, you can’t help but think it’s only a matter of time before we see movies like Steven Spielberg‘s Abraham Lincoln biopic Lincoln getting in line for some 3D action. That’s just too much.

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