DC Entertainment has unveiled a brand new company logo and “identity” to grace the comics and collections of DC Comics, Vertigo, and Mad Magazine.

DC’s new logo features a “peel back” effect that is meant to give the impression of turning a page and opening yourself up to new entertainment. The D is represented by the first page and the C is placed underneath. To me, though, it comes off a little bit like peeling off a sticker which does not exactly convey the message that was intended. Either way, though, this new logo and identity will bring all of the products under DC’s publishing wing together under the DC Entertainment title. For example, if you’re reading a Sandman digital comic, it will have the words DC Entertainment somewhere that will let you know that DC is behind it, not just Vertigo.

Changing comic book company logos is always a big deal to fans as it’s a sign of change to something to which people have become attached, so expect to see some backlash from readers calling this move stupid and the logo to be called ugly. It’s happened before and no doubt it will happen again. And while I prefer the older logos to the new one, it is a nice modern update that is both streamlined and smart. It’s also a great idea to bring the publishing wing under one nice, all encompassing umbrella in the eyes of fans. In fact, I’m surprised they haven’t merged the logo and names to make clear to readers that Vertigo and Mad Magazine are indeed parts of DC Entertainment.

The new logo will debut in March on all comics and collected editions, and will be integrated with all upcoming films, DVDs, video games, and more after that. It’s definitely a change and signifies a new age for the publisher, but what I’m left wondering is why not debut this new logo and initiative with the “New 52” relaunch of their entire line of comics?

If you would like to check out all the variations (which are pretty cool) of the new DC Entertainment logo and to see more from DC’s official press release, make sure to go to their official website to see what they have to offer. I will say that the new logo on the spine of the hardcovers looks quite nice.

What do you think of the new design?