Covering the film news in last few days have been very strange to say least. From the threats, to theaters pulling The Interview, to Sony cancelling the film completely, all hope seemed lost. The studio still has no plans on showing the political satire in any format, but wants to remind us that it is still out there by releasing a new teaser trailer with a slight propaganda spin to it and the Christmas Day release still attached to it.
The latter might not mean much considering the teaser could have been created in anticipation for the film’s release, and if that is the case, it is strangely coincidental that the teaser would have the “In Franco and Rogen We Trust” tag attached to it. Does this mean VOD is on the way?
Hit the jump to watch the teaser.
It has already been established that what is happening is in no way a marketing ploy. U.S. Intelligence confirm that the hacking was committed by the North Koreans. But the way that this trailer was edited; the very patriotic music, the timing of the release…makes it a little suspect.
But considering the circumstances, The Interview is being put on hold indefinitely. With theaters not wanting to risk patrons’ lives over showing the comedy, the Alamo Drafthouse decided to instead host a Team America screening. Hours after that Paramount blocked theaters from showing the film, which was a bit puzzling when the announcement was made.
So did someone just forget to pull the release date tag at the end of the trailer? Watching The Daily Show last night, I saw a TV spot for the film that also had the release date tag attached. I’m no TV programmer, so I think the ad was already set in place and couldn’t be pulled. But as far as the release of the teaser trailer, I’m unsure. Sony may have already had this scheduled for a release, not knowing that these hacks would occur or such controversy would happen.