It’s only been two days since Disney launched their exclusive streaming service, Disney+, but there are so many reasons for the studio to celebrate. About 3.2 million reasons. Because that is the number of times the mobile app for both Apple and Android was downloaded. Additionally, the service added 10 million subscribers that day. More on the report below.
Variety reports that in the three countries that Disney+ launched — the U.S., Canada, and the Netherlands — around 89% of the app downloads were in the U.S., 9% were in Canada, and 2% in the Netherlands.
While these are very impressive numbers, Disney+ did run into a few technical problems during its launch. Subscribers have complained about how they were unable to stream or use some of the other user features like downloading or editing a profile. Disney even admits to these problems saying that they did not anticipate the overwhelming demand. However, it all seems to be okay now as these problems have been corrected.
According to Variety, some industry experts believe that the likely culprit for Disney+’s launch issues was that the authentication systems became overloaded. One thing that should be pointed out is that Variety’s article only addresses mobile downloads, not direct-to-TV downloads or directly accessing the website.
Still, the launch has been impressive for the entertainment giant. However, they aren’t quite ready to reveal all of their numbers. Taking a page from an older Netflix playbook, The Verge says Disney will not share any of its ratings despite the industries request for more transparency. I’m a bit surprised about this given the anticipation going into the launch date. Although, that could all change if numbers continue to improve.
But because Disney does not run ads, there is no need for them to share any of the data with Nielsen to measure a show’s performance.
It’s also important to point out that some of the sign-up and subscriber numbers may be a bit skewed because it doesn’t take into account the free subscriptions for Verizon customers or the seven-day free trial people signed up for.
But honestly, does it even matter to us at this point? We will have accesses to nearly the entire Disney archive, plus Marvel Studios and Star Wars.
[Source Variety | The Verge]