Will Ferrell has been making the rounds to promote Anchorman 2: The Legend Continues, usually in character as Ron Burgundy himself. But instead of just showing off trailers and clips, more unique methods are being used to help build buzz for the movie.

We’ve already seen Burgundy doing an anti-piracy ad, and now he’s showing up to do real news in the unlikeliest of places. Ferrell recently did an entire newscast as Burgundy for KXMB in Bismarck, North Dakota. Anchorman 2 isn’t even mentioned once in the 30-minute broadcast. Sure, he does or says something silly once or twice, but for the most part, it’s all business.

You can see the entire newscast below.

A new anti-piracy trailer has been released for Anchorman 2: The Legend Continues, featuring Will Ferrell as eccentric newsman Ron Burgundy. The trailer was made specially by Paramount Pictures UK, in collaboration with UK anti-piracy search engine FindAnyFilm.com.

In it, Burgundy talks of “smelly pirate hookers” and “gentlemen’s relish,” and not much more needs to be said than that. If you’re a fan of Anchorman and are looking forward to the sequel, you should enjoy it.

You can check out the trailer below.

We’ve seen teaser trailers for the highly anticipated sequel to the 2004 comedy insta-classic Anchorman: The Legend of Ron Burgundy, and now the first full trailer for Anchorman 2: The Legend Continues has just hit the web.

Ron Burgundy (Will Ferrell) and friends dominated the ’70s San Diego news scene before disappearing into obscurity. But now, firmly embraced by the ’80s and all its glory, they’re heading to New York City and ready to make the comeback everyone has been waiting for.

Continue below now to check out the trailer for Anchorman 2: The Legend Continues!

“Jesus….MacArthur….Jay-Z….the great ones….always return.”

The four dots are meant to represent dramatic pauses. Work with me here, people.

Paramount Pictures has unveiled the latest trailer for the highly anticipated comedy sequel Anchorman 2: The Legend Continues. You can check it out here below.

When I saw that a new trailer for Anchorman 2 had hit today I tracked it down with the hope that we would finally get a first look at scenes from the sequel that has been in the works in one form or another for nearly a decade. No go friends. Instead we once again get the Channel 4 News Team – lead anchorman Ron Burgundy (Will Ferrell), field reporter Brian Fantana (Paul Rudd), sports anchor Champ Kind (David Koechner), and weatherman Brick Tamland (Steve Carrell) – giving direct-to-camera quips, showing us that the team chemistry is still there despite having been mothballed since Bush II ran for reelection.

The cast for Anchorman: The Legend Continues – or Anchorman 2 if you prefer numbered sequel titles instead of surnames – just keeps getting better and crazier. Original stars Will Ferrell, Paul Rudd, Steve Carell, David Koechner, and Christina Applegate have all long been confirmed to reprise their roles as the Channel 4 News Team with original director Adam McKay once again calling the shots and writing the script. The cast has also recently added names like John C. Reilly, Kristen Wiig, James Mardsen, Meagan Good, and Dylan Baker, most of whom’s roles have yet to be revealed.

And now the biggest Anchorman 2-related casting news has dropped as it was announced today that none other than Harrison Ford has signed on to co-star in the eagerly-anticipated comedy sequel. Ford would be playing the role of a legendary newscaster in the mold of Tom Brokaw who is admired by Ferrell’s clueless but charismatic anchorman Ron Burgundy. The silver screen icon best known for playing larger-than-life action heroes like Han Solo in Star Wars and the title character in the Indiana Jones film series also played a newscaster in the 2010 romantic comedy Morning Glory.