A new movie based on the popular Mattel toy He-Man has been in the works for more years than anyone who’s been excited to see the movie cares to admit. For a number of reasons things just haven’t worked out, whether it was budgetary issues, script/story problems, and so on.

Last we heard, G.I. Joe: Retaliation director Jon Chu was in talks to be the next to take a swing at making a new He-Man movie, titled Masters of the Universe, a reality. Now Chu is talking about his excitement and plans for the movie, and you can read what he’s saying below.

From time to time I find myself revisiting television shows and films that were integral parts of my childhood, but I haven’t actually sat down and watched in many years. For example, last week I watched The Monster Squad on a Blu-ray I had to bid $30 for on Ebay because the disc is no longer in print and it came as no surprise to me that the movie still holds up as charming, kickass entertainment for kids and adults alike 25 years after its less-than-stellar theatrical release.

My latest nostalgic obsession is a TV show that made its debut the same year as The Monster Squad and also suffered an unjust fate before it had the chance to grow into a beloved hit, a reputation that – like many movies and shows before it – has been redeemed over time thanks to an ever-increasing cult following.

I am speaking, of course, about Captain Power and the Soldiers of the Future.

TFAW has a pre-order deal on the He-Man Castle Grayskull Business Card Holder for only $30.00 (that’s 25% off the list price of $39.95). The figure will be released on October 31, 2012.

But you have to pre-order the He-Man Castle Grayskull Business Card Holder sooner rather than later if you want to get it at a discount (AND while supplies last – it’s the deal of the day and these things tend to sell out).

Ten years ago, every fan of the Masters of the Universe franchise got what they always wanted – a brand new, updated version of the classic series complete with a new cartoon on Cartoon Network, new, updated action figures, a brand new comic book series, and TONS of other merchandise. It was a dream come true for those of us who had waited almost 20 years for any kind of new Masters of the Universe product. Sadly, ever since He-Man returned in 2002, he’s been fighting an uphill battle. First, his new cartoon was canceled. Then, his comic book was canceled. Then, the new line of figures ended. He-Fans had thought all hope was lost.

Fast forward to the 2008 San Deigo Comic-Con. There, in the Mattel display case was a brand new figure that was the PERFECT He-Man. Fans went wild, message boards were overloaded and shut down. It was announced later that weekend that a brand NEW line of figures were being produced, called Masters of the Univerese Classics. Basically, it was brand new figures based on the classic line, but updated with fantastic sculpts by the legendary Four Horsemen. Instead of selling the figures at retail, Mattel offered a subscription service where you could sign up and get a figure every month. We got some of the best figures ever produced. From mainstays like He-Man and Skeletor to awesome beasts like Battle Cat and Panthro, the line was a dream come true for He-Man fans, and to this day, it still is.

We’ve heard more rumors and whispers of a new He-Man movie being made than most folks can keep track of over the years. Once upon a time we had what sounded like the best possible direction the movie could be going in with word of an epic fantasy titled Grayskull: Masters of the Universe, which would be presented along the same lines as Peter Jackson’s Lord of the Rings trilogy with a little Batman Begins and The Matrix thrown in for good measure.

Much time has passed since then with new directors and writers and studios coming and going. But now Sony Pictures is ready to give it another go, and they’ve found the director they want to make it happen.

It’s being reported that Jon M. Chu has entered into talks to helm Masters of the Universe.