Disney epitomizes branding at its best, using characters and stories across all types of platforms, from digital apps and toys to theme park attractions and virtual experiences. The company’s slate of films in the coming years reflect enhancing established properties and creating new ones in the process. Which Disney films are on their way to seeing sequels, and how can they continue the strength of the brand, as opposed to crippling the franchise?
Peter Pan would say that “faith, trust and pixie dust” would do the trick. We all know, though, that timing, effort and imagination are equally as important.
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