Back in 2010 we saw the then upcoming horror movie The Last Exorcism pull some crafty viral marketing techniques off by taking advantage of the users of Chatroulette.

Now The Last Exorcism Part II is on the way, and again, some viral marketing is being put to good use. This time around their victims are the patrons of a beauty salon who will see things they’re not expecting to see.

You can check out the prank video below, but be warned, people tend to say naughty things when having the crap scared out of them, and in this particular case those things are not censored. A NSFW warning is in effect!

With a $67 million worldwide gross the inexpensive independent found footage horror flick The Last Exorcism was one of the surprise hits of 2010. When cheaply-produced horror films bank serious profits at the box office the immediate production of sequels is inevitable. Lionsgate, the distributor of The Last Exorcism, built its company and reputation on the back of the lucrative Saw franchise and recently launched another potential ongoing series with the success of Texas Chainsaw 3D. They are the studio to beat when it comes to low-budget fright flicks and in three months the much-anticipated sequel to Daniel Stamm’s modestly profitable tale of demonic possession will be unleashed.

Now Lionsgate has released a trailer and poster for The Last Exorcism Part II. You can check them both out here below.

It’s getting to the point where we’re seeing exorcism and demonic possession movies as often as zombie or vampire movies.

Nevertheless, for those who didn’t know, a sequel to the 2010 horror flick The Last Exorcism is in the works. Back in August we found out that a writer had been hired to pen the script, and now things are really beginning to move forward.

It’s being reported that star Ashley Bell will be returning for the sequel, and that a director has been chosen in Ed Gass-Donnelly (This Beautiful City, Small Town Murder Songs).

This sounds totally logical, because yes, when I think of a perfect name to write a new film around the world of exorcisms, I think of the same guy who penned a heartwarming indie musical like Guy And Madeline On A Park Bench.

That’s exactly the case, as THR is reporting that Guy And Madeline director Damien Chazelle has been tapped to write the sequel to last year’s rather solid horror film, The Last Exorcism. The new film will begin production this Fall, and will follow the fall out from the first film, which followed a preacher who, with a documentary crew, gets in over their heads when a seemingly fraudulent exorcism becomes far more real than they could have expected.

Which movie will you go see this weekend?

You know how you can tell that summer is winding down, my lovely geeks and geekettes? By looking at the movie section in the newspaper (I can hear some “What’s that?” from the peanut gallery). All the summer movies have come, most have gone, and some have even made their way back into the theater.

And with Summer’s end comes the movie studio’s last ditch effort to grab at your few remaining dollars before we all wise up and decide we need the cash for our Na’vi Halloween costumes or the sure-to-be-made-available-for-Christmas Tron-themed X-Box 360.

So, have a look at what’s in theaters this weekend and let’s discuss, shall we?