When it comes to Edge Of Tomorrow, Warner Bros. really just doesn’t know how to market the Tom Cruise action film and it definitely doesn’t know what to call it. Originally titled All You Need is Killed, for the name of the book from which it’s adapted, WB later changed it to the generic-sounding Edge Of Tomorrow. While the film was actually really good, it bombed at the box office, which might be the reason why the studio is trying a different approach for the upcoming home video release.
Edge Of Tomorrow comes to DVD, Blu-ray Combo Pack, 3D Blu-ray Combo Pack, and Instant Video on October 7, 2014, but good luck finding the title on the cover, which has LIVE. DIE. REPEAT., the film’s tagline, taking up most of the real estate. The emphasis on the tagline is similar to the theatrical posters that were reportedly placed all over Los Angeles soon after the film’s poor opening weekend back in May.
Check out the Blu-ray cover here below. You can see that the side of the case lists the title as Live Die Repeat: Edge of Tomorrow.
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