It isn’t at all unusual to see some sort of viral marketing campaign being held during SXSW in Austin, Texas. Many studios have done it before. And now, to help celebrate the Blu-ray release of Star Wars: The Force Awakens this coming April, Disney and Lucasfilm have called on the help of none other than The First Order. In fact, the military and political organization that rose from the ashes of the Galactic Empire have already made their stop at the five-day film conference.

We have images from the SXSW event, plus a teaser from the first day of the film’s table read, which is one of the extras on the upcoming Blu-ray release. Check it out here below.

After weeks of speculation regarding its inevitable home video bow, Lucasfilm and Walt Disney Home Entertainment have officially announced that Star Wars: The Force Awakens will be coming to Blu-ray and DVD next month. In addition to a full list of special features we can expect, cover art for the individual editions were also unveiled today. There will also be some retailer exclusive editions featuring extra bonus content and special packaging.

You can check out the cover art for each edition as well as an exclusive trailer to promote the upcoming video release of The Force Awakens here below.

By the end of the weekend at this year’s Oscars, one of eight nominated films will be added to an eternal list of Academy Award-winning Best Pictures. This year’s nominees run the gamut of genres. There are two films detailing modern scandals (Spotlight, The Big Short), two “based on true story” historical set pieces (Bridge of Spies, The Revenant), one little international indie film (Brooklyn), a deep emotionally wrenching drama (Room), a film about someone lost in space”¦ again (The Martian), and a kick ass action thrill ride (Mad Max: Fury Road). Are these the actual best films of 2015? Well, that depends on personal preference and opinion. Based on box office, this year’s nominees weren’t close to being the most popular films. Only one — The Martian — finished in the top 10 grossing films of the year, and only three total were in the top 21.

So if the eight nominees aren’t your cup of tea, here are the Top 10 films of 2015 NOT nominated for Best Picture…

This week, SpaceX fails an ocean landing, is Bitcoin a failure, Uber gets into helicopters, tech firms may be sourcing from child labor, is it time to rename AOL, and how much video game booty is too much? … All this and more on The Drill Down.

Top ten movie lists are purely subjective, and don’t let anyone else tell you otherwise. There really isn’t a definitive list as to the best movies of the year are, because it’s all a matter of personal taste. It’s difficult to argue how Inside Out might be better than The Big Short. Try to compare why Spotlight is better than Star Wars: The Force Awakens. It doesn’t do any of us any good trying to rank Room over or below Mad Max Fury Road.

Anyone can put up a ranking, and no one list is the same as any other. But I guess that is what makes the practice of making these lists so appealing. Reading and arguing which films deserve to be in a yearly top ten, or even take the title of the year’s best.