The R-rated animated movie Sausage Party, which follows food discovering the horrifying truth about what happens when they get purchased by someone, is out in theaters today. To help promote the movie to those who aren’t already sold and planning to see it, star Seth Rogen took part in a prank at a grocery store.

The prank involves a few strategically placed animatronic food items which come to life when shoppers are near, and Rogen speaking as the food from a back room to teach said shoppers about how evil it is to eat melons and other food items.

You can see how the shoppers reacted to the surprise of food talking to them at the grocery store in the video below.

It has been an uphill battle for the Sony marketing team ever since the first trailer for the Ghostbusters reboot came out. But when the first box office numbers came out, studio execs were quick to hail the film as a success and said that there would be a sequel without actually confirming that there would be one.

Now there is a sense that they may have jumped the gun a bit as a new report says Sony is possibly going to lose up to $70 million on the movie. More on the story below.

Sony’s TriStar Pictures will be help bring The Silver Chair, the next installment in The Chronicles of Narnia film franchise, to the big screen, along with The Mark Gordon Company, The C.S. Lewis Company, and Entertainment One (eOne).

It was revealed back in January that The Mark Gordon Company and The C.S. Lewis Company were jointly developing The Silver Chair, which will reboot the film franchise and bring on a entirely new creative team.

Sony Pictures Entertainment has been releasing a few new TV spots for Sausage Party, their R-rated animated movie, over the past couple of weeks.

The movie features the voice talents of Seth Rogen, Kristen Wiig, Jonah Hill, Bill Hader, Michael Cera, James Franco, Danny McBride, Craig Robinson, Paul Rudd, Nick Kroll, David Krumholtz, Edward Norton, and Salma Hayek.

Click on over to the other side to check out the clips.

This past weekend, Marvel Studios hd something extra special to show their fans at this year’s San Diego Comic-Con. Aside from Black Panther, Thor: Ragnarok, and Guardians Of The Galaxy Vol. 2, the cast of Spider-Man: Homecoming made a very brief appearance to show Hall H attendees from exclusive footage (see our description of what was shown). Now, it’s very unlikely who were not in attendance will get to see this footage any time soon, but they’ll be able to get the entire film next year.

Here’s what we do know so far about the characters in director Jon Watts‘ Spider-Man film: Tom Holland is Peter Parker/Spider-Man, Zendaya plays Michelle, and the film will have a John Hughes vibe. But as for Tony Revolori, Jacob Batalon, and Laura Harrier, their characters have remained under wraps… until now. Check out who they play, and the connection their characters have to the Spider-Man lore here below.